Direct mail is one of the most effective marketing tools available to large and small businesses. Direct mail can be an extremely powerful way to reach new customers and generate sales. And direct mail flyers are a great option for businesses looking to take advantage of this type of marketing.
When designed and executed properly, postage flyers can be an effective way to boost sales and grow your business. Postal flyers arrive in prospects' mailboxes, so they have a high open rate. 4OVER4.COM’s direct mail services make printing and mailing hassle-free.
But besides your clients receiving your mails, how do you ensure your direct mail campaign is successful?
What You Need to Know About Postage Flyers
- Don’t focus solely on the design
So instead of endlessly tweaking your design, you want to pay attention to your message, audience, and mailing list. To be sure, your flyer design is critical. But you don’t want to focus solely on flyer design. Your design won’t be the most important aspect of your campaign. A presentable design is ready to go.
You already know that your product isn’t for everyone. Attempting to sell to everyone is futile and wasteful. When you write your message or content with your audience in mind, your message resonates with this group, and they will patronize you. Also, consider your audience when you come up with your unique offers.
- Include a great CTA (call to action)
A great call to action is distinct and simple, so your audience cannot miss it. For example, directing your potential customers to your website or social media handles may be the way to go when using flyers. Such a call to action will significantly increase your opt-in rate and success.
Sometimes, a simple flyer is enough to convince prospects to patronize you, but that’s not the case with everyone. Some buyers are behind on their buying journey, and a follow-up or two can dispel any reservations they have and make them buy from you. If you don’t follow up, you’d be leaving money on the table.
Benefits of our Direct Mail Flyers Marketing
Printing flyers is relatively inexpensive. Hence, printing them in bulk for your marketing needs is practical. If you’re on a budget, flyers may be your option.
- It is easy to create and launch
Skip the constraint of extensive planning on tight schedules when printing flyers. You only have to ensure your flyer design is done by a professional and is error-free. Alternatively, you can choose from the numerous online flyer templates to design one yourself. Then send us your list, and we will take care of the rest for you.
- Suitable for physical businesses
Sending postal mail flyers is an excellent way to increase visits to your physical location if you operate a physical business. Simply include your address on the flyer. Additionally, you can use flyers to prepare guests for your business launch or opening.
By mailing flyers, you can reach prospects and businesses that are difficult to get online due to stiff competition or lack of online presence. For example, you can reach many real estate prospects with direct mail.
Cost of Mass Mailing Flyers (Standard vs. First Class)
Standard mailing
The standard mailing option is typically delivered by USPS between 10 to 14 days, although there is no guaranteed delivery time. Also, the mail isn't forwarded or returned if undeliverable. So while you save money with the standard mailing of postage flyers, never use it for time-sensitive campaigns.
First Class
First-class mails deliver within 1 - 4 business days, and the USPS returns your undelivered mail with a reason they couldn’t deliver without any added cost. First-class mailing is more expensive than standard mailing. But if you're running a time-bound campaign, it may be a helpful resort.
Mailing Services Processing Time
- 500 - 25,000 : 2-3 business days
- 30,000 - 60,000 : 3-5 business days
- 65,000 - 100,000 : 5-7 business days
Flyer Printing and Mailing Services at 4OVER4
Print and mail your flyers from one place with 4OVER4.COM direct mail service. It takes just 1 - 4 days to finish processing your order, ensuring your campaign is on track. In addition, you can choose from a range of printing customizations such as paper type, flyer size, or postage type. As a result, you can stand out without spending a fortune.
Our hands-on support team is keen on listening to your inquiries and implementing your needs. In addition to our mailing service, we provide you with a barcode number so you can conveniently measure, track and coordinate your direct mail marketing campaigns.
Find newer markets for your business with direct mail flyers.
